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InStore Broadcasting Network is one of the nation's largest media networks. We distribute integrated audio and video advertising to the retail environment. IBN programming connects
with the shopper to inform, entertain, and deliver relevant messaging at the point of sale.
IBN has five key points of difference:
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- The quality of our retail partners.
- Scale: We can deliver 1 billion impressions per month in over 15,000 Grocery & Chain Drug stores.
- 100% digital infrastructure provides flexibility and reliable execution.
- IBN is the ONLY retail media that reaches the entire store.
- IBN is measured media by VNU companies and inclusion in IMS software enables advertisers and agencies to easily integrate retail media into their media plans.
| IBN has two products to extend a media plan into the store: |
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InStore Broadcasting Network programming changes shopper behavior; increasing basket size, and driving brand switching while building brand equity.
IBN delivers the goods where shoppers are buying them. You IN?
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