Research Press About IBN Contact Us Advertisers Agencies Retailers PerfectMedia Overview PerfectMedia Demonstration PerfectMedia for Advertisers Research for Advertisers Our Technology Network Coverage Who Advertises Testimonials Programming Samples We Rely on Research To Improve Our Network... More than 70% of all purchase decisions are made in the store. The store is a perfect laboratory, allowing for measurement of Return on Objective Retail media is the only medium that has shown a direct correlation to sales lift. We work with our research partners to determine shopper density and dwell, and install speakers and screens accordingly. In the closed-loop environment of the store, we can measure sales lift, brand switching, market share vulnerability, brand awareness, brand equity, and more. For more information on our Research, contact your IBN sales rep.
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