Research Press About IBN Contact Us Advertisers Agencies Retailers PerfectMedia Overview PerfectMedia Demonstration PerfectMedia for Agencies Research for Agencies Media Flow Charts Our Technology Network Coverage Who Advertises Testimonials Programming Samples We Rely on Research To Improve Our Network... More than 70% of all purchase decisions are made in the store. Reach curves for the IBN retail media network are built into Interactive Market Systems (IMS) media planning software. This IBN exclusive allows media planners to directly compare IBN to traditional media using the same metrics of GRPs, Reach, and Average Frequency. Our network of stores in Houston is encoded for the Arbitron Portable People Meter (PPM) trial. Arbitron began reporting Houston ratings as currency in August 2006 Shopper traffic with the IBN retail media network is reported by both Simmons Market Research Bureau and Scarborough Research. Time spent Shopping is reported by the U.S. Department of Labor's Bureau of Labor Statistics American Time Use Survey. We know how many shoppers visit our network, how often they visit, and how long they shop. For more information on our Research, contact your IBN sales rep.
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