IBN and Cuesol to integrate in-store solutions at Stop & Shop
(Quincy, MA - Feb. 5, 2007) InStore Broadcasting Network (IBN) and Cuesol announced today a partnership to integrate and coordinate in-store audio-video channels with interactive solutions including on-cart devices to deliver synchronized, informative content to shoppers.
Instore Broadcasting Network And Reactrix Systems, Inc.™, Partner To Enhance PerfectMedia™ National In-Store Network
(Salt Lake City, UT - Sep. 17, 2006) InStore Broadcasting Network (IBN), America’s largest retail media
company, announced today a mutually exclusive partnership with Reactrix
Systems, Inc.™ The deal will provide for the integration of the Reactrix
interactive advertising medium into the IBN system, which provides synchronicity,
targeting and measurement of in-store media.
ABC Entertainment Announces Retail Media Advertising And Content Deal With InStore Broadcasting Network And Kroger
(New York, NY - Aug. 15, 2006) ABC Television Network has signed an agreement with InStore Broadcasting Network (IBN) making ABC a major advertiser and content provider on the IBN/Kroger Co. InStore PerfectMedia™ Television/Video Network.
Duane Reade Signs Agreement With Instore Broadcasting Network To Launch Integrated In-Store Video And Audio Storewide
(New York, NY - May 26, 2006) Duane Reade, the leading drug store chain in metropolitan New York, today announced an exclusive agreement with InStore Broadcasting Network (IBN), the largest retail media network in the U.S, to provide an integrated in-store video and audio system for Duane Reade customers.
In-Store Broadcasting Network Secures Partnership with EDR Media
(Las Vegas, NV - March 15, 2006) InStore Broadcasting Network (IBN) and EDR Media LLC (EDR) jointly announced today that the companies have completed a strategic partnership alliance that offers marketers and advertisers powerful in-store messaging solutions that influence consumer behavior at the point of sale.
IMS Announces the Addition of Newest Advertising Medium to its Agency Planning Software: In-Store Broadcast Advertising
(New York, NY - October 10, 2005 ) Interactive Market Systems (IMS), the largest international provider of information software systems for the advertising industry, announced today that after several years of research and development, it has created reach & frequency metrics and software for the newest measured medium, in-store broadcast advertising.
Walgreens to Play Encoded In-store Audio in its Houston Locations for the Arbitron Portable People Meter Trial
(New York, NY - August 30, 2005) In-Store Broadcasting Network to supply retail drug chain with PPM-encoded in-store music and broadcast advertising; Walgreens joins 7 other retailers in demonstration of PPM's ability to link store visits to media exposure on radio, TV and cable today announced that 189 Walgreens stores in the Houston area will participate in the market trial of the Arbitron Portable People Meter (PPMSM) system.
Kroger Partners With InStore Broadcasting Network
(Cincinnati, OH - August 17, 2005) The Kroger Co. (NYSE: KR) today announced it has entered into a multi-year agreement with InStore Broadcasting Network (IBN) to provide a television network for customers in more than 2,500 Kroger-owned stores across the country.