Shopper Interaction at the Shelf
Eye-level screens enable shoppers to interact with your brand at the shelf and make better purchase decisions. Large 15-inch screens play educational videos that invite shoppers to interact for more product information and coupons.
Shoppers Can Interact With The Screen Through Touch Or Scanner To:
• Search a store-wide product database to compare products, view product information, and watch product videos
• Find “what’s new” in the aisle and view personalized “special offers” for them
• Load digital coupons to their frequent shopper account for redemption at point-of-sale
Interactive InStore Screen

IBN’s Interactive Shelf Screens Are Your Foundation For Effective Shopper Marketing

Shopper engagement metrics are tracked by the system for reporting, and advertisers may produce video and rich-media content to run on the system using Adobe Flash.

IBN is offering charter packages to advertisers that would like to try different video and interactive approaches in a research-oriented, matched store environment.
In Store Interactive Photo
The Promise Of Shopper Marketing Is Enormous For Those Who Do It Well
“Companies that have embraced shopper marketing as a key component of 360-degree integrated marketing are growing 50 percent faster than the categories they participate in. The most advanced companies are growing at almost double the rate of their categories. Moreover, 90 percent of manufacturers with more advanced capabilities report that shopper marketing helps them effectively meet retailer needs and boost top line growth …“
Source: Delivering the Promise of Shopper Marketing: Mastering Execution for Competitive Advantage (Grocery Manufacturers of America / Deloitte) Sep 2008
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