"Retail media has become a critical component of brand communications planning, however, it is vital that marketers learn to optimize their in-store marketing efforts based on true shopper insights. InStore Broadcasting Network (IBN) recognizes the importance of conducting extensive research in order to understand the overall shopping experience. IBN is a great example of retailer, medium and advertisers working together to provide a relevant consumer experience."

Dave Sommer - Managing Partner, Director of MEC Retail, Mediaedge:cia

“Unlike traditional grocery items, pears are predominantly purchased as an impulse purchase...so anything that will get the customer to slow down for even half-a-second to look at the product has a tremendous upside in purchase activity potential. We’ve been running ads on the IBN retail audio network since the fall of 2003. It really works for us. We’ve seen very good growth for our product and we’ve been able to directly tie that growth to the in-store audio advertising with IBN.”

Dennis James, Director of Marketing, Pear Bureau Northwest (U.S.A. Pears)

"The planets are aligned for explosive growth in the use of in-store media in the coming months and years. As traditional media falter and new metrics for measuring reach, frequency and ROI at retail are emerging, well-conceived in-store media networks will flourish. IBN offers some of the the most-disciplined, well-researched and best-executed in-store media options on the scene today. Their approach of partnering with retailers to create the optimal shopping experience is supported by a framework of rigorous, sophisticated media analysis to assure the highest possible value for their advertisers. This winning combination puts IBN squarely among the front runners who are best positioned catch the coming wave of in-store media investment."

Peter Hoyt - Executive Director, In-Store Marketing Institute

"Using IBN in-store marketing provides us targeted market-level and retailer segmentation of our message and delivers business-building results. The IBN retailer network gives us unparalled flexibility to target specific advertising messages by market and retailer."

Susan Curhan - Director Marketing, Coinstar